The Next Generation of Personalization Techniques

The advent of the Internet, personal computer networks and interactive television networks has lead to an explosion of information available online from thousands of new sources, a situation which is overwhelming to the end-user and is likely to worsen in the future. Personalization technologies have emerged as specialized tools in assisting users with their information needs. Personalization can be defined as the process of enabling a system to tailor information to its user’s needs and preferences. ABSTRACT